Don’t Be Fooled By “Title-Fluffing” When Interviewing for a Job

As corporations have diversified, they have also created a slew of fancy titles. Take Coca-Cola and Marriott, for instance, who both employ “chief blogging officers.” And then there’s Southwest Airlines with its “chief Twitter officer.”  It’s even been reported that Kodak once had a “chief listening officer.”  The IT sector was well known for its bizarre job titles: chief guru, chief evangelist, chief scrum master, […]